We began with the question, how much do the media actually influence teenagers, especially young women? From this, we were able to hone down our research inquiry to a more manageable question: how do commercial music videos portray young women and how does this portrayal impact young women's relationships with their peers? We hoped to uncover the importance and effect of music videos on young women and their lives. We also wanted to find the most important influences in young women's lives and if these came from or appeared in music videos. To examine these relationships we needed a motive, a question, a plan, and a way. What we discovered is that we had all four, and so we began our participatory research project.